Biggby Coffee AAA Hockey (formerly known as Meijer AAA Hockey) is part of the West Michigan Elite Hockey Association, a Tier 1 affiliate in Michigan, and was started 15 years ago. It has made its purpose to develop and advance Michigan players to the highest level. Biggby AAA has placed over 100 boys and girls in Junior and college hockey respectively, making it one of the most successful youth hockey programs in Michigan. Our mission is to provide Elite youth boys and girls hockey players in West Michigan and the out-state communities, the opportunity to maximize his/her potential. The West Michigan Elite Hockey Club will provide a competitive learning atmosphere where players, coaches, families, and organizations are committed to long-term development.

This year (2023-24) they're moving from Lansing, Michigan to the Ann Arbor Ice Cube and joining the NGHL.