Biggby Coffee AAA Hockey is part of the West Michigan Elite Hockey Association, a Tier 1 affiliate in Michigan. Its purpose is to develop and advance Michigan players to the highest level. Biggby AAA has placed over 100 boys and girls in Junior and college hockey, respectively, making it one of Michigan's most successful youth hockey programs. Their mission is to provide elite youth boys and girls hockey players in West Michigan and the out-state communities the opportunity to maximize their potential. They will provide a competitive learning atmosphere where players, coaches, families, and organizations are committed to long-term development.